47
white suitcase
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Competition
Incredible13%top-5 click share — an open shelf
Brand share
Great49%top-5 brand share — no brand owns this niche
Avg price
Great$101.23avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+15.4%90-day search growth — must beat 0% to launch
Review moat
Bad5,232.29avg incumbent reviews — the moat a new listing must climb
Market size
Bad$86K$86K/yr · 125K searches
Returns
Bad6.5%return rate — above 5% kills the launch gate
Price range
Bad$37.02–$348.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale