49
white short sleeve button up men
Skip itHigh returns (12.1%) — this niche doesn't clear our bar today.
Growth
Great+86.7%90-day search growth — must beat 0% to launch
Avg price
Great$17.85avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Price range
Good$8.62–$27.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Review moat
Okay2,316.71avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$43K$43K/yr · 112K searches
Returns
Bad12.1%return rate — above 5% kills the launch gate
Signals High Returns