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white short sleeve button down men
Worth a lookShows demand growing +78.8% this quarter, but high returns (11.6%) keeps it on the watch list.
Growth
Great+78.8%90-day search growth — must beat 0% to launch
Avg price
Great$18.03avg listing price — sweet spot $15–$100
Competition
Great34%top-5 click share — an open shelf
Price range
Good$8.62–$27.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,137.83avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$33K$33K/yr · 62K searches
Returns
Bad11.6%return rate — above 5% kills the launch gate
Signals High Returns