55
white shawl
Worth a lookShows sweet-spot pricing room ($5.51–$59.02), but high returns (8.7%) keeps it on the watch list.
Price range
Great$5.51–$59.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.62avg listing price — sweet spot $15–$100
Growth
Good+53.8%90-day search growth — must beat 0% to launch
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good67%top-5 brand share — brands hold most of the demand
Market size
Good$315K$315K/yr · 588K searches
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,261.96avg incumbent reviews — the moat a new listing must climb
Returns
Bad8.7%return rate — above 5% kills the launch gate
Signals High Returns