52
white scrubs
Worth a lookShows a fragmented shelf (top 5 take 18% of clicks), but high returns (11.4%) keeps it on the watch list.
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Incredible$23.79avg listing price — sweet spot $15–$100
Price range
Great$5.52–$44.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good68%top-5 brand share — brands hold most of the demand
Growth
Good+21.9%90-day search growth — must beat 0% to launch
Market size
Okay$181K$181K/yr · 761K searches
Review moat
Bad10,605.27avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Returns
Bad11.4%return rate — above 5% kills the launch gate
Signals High Returns