45
white scarf
Skip itSoft demand (-42.9% this quarter) — this niche doesn't clear our bar today.
Brand share
Great44%top-5 brand share — no brand owns this niche
Price range
Great$4.95–$59.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Review moat
Okay1,548.86avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.85avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$157K$157K/yr · 380K searches
Returns
Bad5.9%return rate — above 5% kills the launch gate
Growth
Bad-42.9%90-day search growth — must beat 0% to launch