40
white robe
Skip itWeak search conversion (0.8%) — this niche doesn't clear our bar today.
Avg price
Incredible$25.78avg listing price — sweet spot $15–$100
Price range
Incredible$14.75–$76.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Market size
Okay$161K$161K/yr · 763K searches
Growth
Bad-3.9%90-day search growth — must beat 0% to launch
Review moat
Bad8,368.1avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.9%return rate — above 5% kills the launch gate
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Signals High Returns