47
white puffer vest
Skip itSoft demand (-37.3% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible17%top-5 click share — an open shelf
Brand share
Incredible34%top-5 brand share — no brand owns this niche
Avg price
Incredible$25.73avg listing price — sweet spot $15–$100
Price range
Great$6.40–$47.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad5,558.09avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.8%return rate — above 5% kills the launch gate
Market size
Bad$81K$81K/yr · 288K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-37.3%90-day search growth — must beat 0% to launch