56
white polo
Worth a lookShows a fragmented shelf (top 5 take 25% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great25%top-5 click share — an open shelf
Price range
Great$8.50–$71.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.55avg listing price — sweet spot $15–$100
Growth
Great+62.4%90-day search growth — must beat 0% to launch
Brand share
Good61%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$166K$166K/yr · 479K searches
Review moat
Okay3,409.85avg incumbent reviews — the moat a new listing must climb
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Returns
Bad6.6%return rate — above 5% kills the launch gate