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white maxi skirt
Worth a lookShows a sweet-spot price point ($25.31 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$25.31avg listing price — sweet spot $15–$100
Price range
Incredible$17.76–$34.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+78.2%90-day search growth — must beat 0% to launch
Review moat
Good707.85avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good$645K$645K/yr · 2.3M searches
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Returns
Bad9.0%return rate — above 5% kills the launch gate
Signals High Returns