55
white maxi dress with sleeves
Worth a lookShows a fragmented shelf (top 5 take 11% of clicks), but high returns (24.1%) keeps it on the watch list.
Competition
Incredible11%top-5 click share — an open shelf
Avg price
Incredible$39.97avg listing price — sweet spot $15–$100
Price range
Incredible$14.83–$82.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great55%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Good+41.4%90-day search growth — must beat 0% to launch
Review moat
Okay2,614.83avg incumbent reviews — the moat a new listing must climb
Market size
Bad$94K$94K/yr · 938K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Returns
Bad24.1%return rate — above 5% kills the launch gate
Signals High Returns