55
white lace dress
Worth a lookShows a fragmented shelf (top 5 take 8% of clicks), but high returns (22.4%) keeps it on the watch list.
Competition
Incredible8%top-5 click share — an open shelf
Brand share
Incredible29%top-5 brand share — no brand owns this niche
Avg price
Incredible$42.05avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Good$12.72–$153.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,230.06avg incumbent reviews — the moat a new listing must climb
Market size
Okay$213K$213K/yr · 3.4M searches
Growth
Okay+6.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad22.4%return rate — above 5% kills the launch gate