44
white knit sweater
Skip itSoft demand (-52.6% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible15%top-5 click share — an open shelf
Avg price
Great$22.73avg listing price — sweet spot $15–$100
Brand share
Great47%top-5 brand share — no brand owns this niche
Price range
Great$9.45–$41.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,600.42avg incumbent reviews — the moat a new listing must climb
Market size
Bad$80K$80K/yr · 401K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Returns
Bad11.8%return rate — above 5% kills the launch gate
Growth
Bad-52.6%90-day search growth — must beat 0% to launch
Signals High Returns