49
white jacket
Skip itHigh returns (11.8%) — this niche doesn't clear our bar today.
Competition
Incredible12%top-5 click share — an open shelf
Brand share
Incredible22%top-5 brand share — no brand owns this niche
Avg price
Incredible$27.16avg listing price — sweet spot $15–$100
Price range
Great$9.81–$50.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Okay$116K$116K/yr · 739K searches
Review moat
Bad4,705.49avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Returns
Bad11.8%return rate — above 5% kills the launch gate