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white hoodie women
Skip itSoft demand (-49.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$19.87avg listing price — sweet spot $15–$100
Price range
Great$9.68–$51.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Market size
Okay$194K$194K/yr · 920K searches
Review moat
Bad23,215.65avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Returns
Bad8.5%return rate — above 5% kills the launch gate
Growth
Bad-49.1%90-day search growth — must beat 0% to launch
Signals High Returns