28
white hokas
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Avg price
Good$110.69avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$49.22–$170.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+12.6%90-day search growth — must beat 0% to launch
Review moat
Okay3,133.84avg incumbent reviews — the moat a new listing must climb
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Bad93%top-5 brand share — brand-locked demand
Returns
Bad7.5%return rate — above 5% kills the launch gate
Market size
Bad$47K$47K/yr · 202K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale