44
white gold
Skip itPrices mostly outside the sweet spot ($6.98–$1270.80) — this niche doesn't clear our bar today.
Avg price
Great$70.02avg listing price — sweet spot $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good67%top-5 brand share — brands hold most of the demand
Market size
Okay$220K$220K/yr · 271K searches
Review moat
Bad4,557.41avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.1%return rate — above 5% kills the launch gate
Growth
Bad-1.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Price range
Bad$6.98–$1270.80cheapest to priciest tracked listing — scored on the share inside $15–$100