50
white eyelet dress
Worth a lookShows a fragmented shelf (top 5 take 16% of clicks), but high returns (19.1%) keeps it on the watch list.
Competition
Incredible16%top-5 click share — an open shelf
Avg price
Incredible$43.30avg listing price — sweet spot $15–$100
Growth
Great+71.5%90-day search growth — must beat 0% to launch
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good745.52avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Market size
Bad$62K$62K/yr · 573K searches
Price range
Bad$24.05–$702.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Returns
Bad19.1%return rate — above 5% kills the launch gate
Signals High Returns