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white crewneck sweatshirt
Skip itSoft demand (-47.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$21.46avg listing price — sweet spot $15–$100
Competition
Great35%top-5 click share — an open shelf
Price range
Great$9.67–$35.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Market size
Okay$157K$157K/yr · 531K searches
Review moat
Bad6,690.24avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Returns
Bad11.2%return rate — above 5% kills the launch gate
Growth
Bad-47.3%90-day search growth — must beat 0% to launch
Signals High Returns