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white collared shirt men
Skip itHigh returns (12.4%) — this niche doesn't clear our bar today.
Avg price
Great$20.85avg listing price — sweet spot $15–$100
Price range
Great$12.25–$51.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Growth
Good+30.0%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,781.96avg incumbent reviews — the moat a new listing must climb
Market size
Bad$58K$58K/yr · 101K searches
Returns
Bad12.4%return rate — above 5% kills the launch gate