46
white collar
Skip itSoft demand (-62.7% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good62%top-5 brand share — brands hold most of the demand
Price range
Good$6.89–$30.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.38avg listing price — sweet spot $15–$100
Market size
Okay$273K$273K/yr · 1.2M searches
Review moat
Okay1,631.91avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Returns
Bad7.9%return rate — above 5% kills the launch gate
Growth
Bad-62.7%90-day search growth — must beat 0% to launch