39
white coat women
Skip itSoft demand (-51.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$28.57avg listing price — sweet spot $15–$100
Price range
Great$11.60–$53.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Brand share
Good63%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,597.4avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$39K$39K/yr · 129K searches
Returns
Bad10.2%return rate — above 5% kills the launch gate
Growth
Bad-51.9%90-day search growth — must beat 0% to launch
Signals High Returns