50
white cargo pants
Worth a lookShows a fragmented shelf (top 5 take 19% of clicks), but high returns (21.6%) keeps it on the watch list.
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Incredible$28.40avg listing price — sweet spot $15–$100
Brand share
Great41%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$6.78–$39.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,005.74avg incumbent reviews — the moat a new listing must climb
Market size
Bad$82K$82K/yr · 440K searches
Growth
Bad-7.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Returns
Bad21.6%return rate — above 5% kills the launch gate