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white button up men
Skip itHigh returns (11.2%) — this niche doesn't clear our bar today.
Avg price
Great$17.14avg listing price — sweet spot $15–$100
Competition
Great37%top-5 click share — an open shelf
Price range
Good$9.77–$25.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Growth
Good+25.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,548.35avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$34K$34K/yr · 108K searches
Returns
Bad11.2%return rate — above 5% kills the launch gate