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white button down shirt women
Worth a lookShows a fragmented shelf (top 5 take 20% of clicks), but high returns (12.3%) keeps it on the watch list.
Competition
Incredible20%top-5 click share — an open shelf
Avg price
Great$16.68avg listing price — sweet spot $15–$100
Market size
Great$958K$958K/yr · 7.6M searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good63%top-5 brand share — brands hold most of the demand
Price range
Good$9.30–$28.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,525.73avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Returns
Bad12.3%return rate — above 5% kills the launch gate
Signals High Returns