45
white bob wig
Skip itHigh returns (11.5%) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$15.53avg listing price — sweet spot $15–$100
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Review moat
Good1,079.54avg incumbent reviews — the moat a new listing must climb
Price range
Good$8.76–$24.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Okay+1.3%90-day search growth — must beat 0% to launch
Market size
Bad$72K$72K/yr · 67K searches
Returns
Bad11.5%return rate — above 5% kills the launch gate
Signals High Returns