48
white beard
Skip itPrices mostly outside the sweet spot ($4.80–$17.19) — this niche doesn't clear our bar today.
Review moat
Great200.26avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.62avg listing price — sweet spot $15–$100
Growth
Okay+2.3%90-day search growth — must beat 0% to launch
Returns
Bad5.5%return rate — above 5% kills the launch gate
Market size
Bad$76K$76K/yr · 125K searches
Price range
Bad$4.80–$17.19cheapest to priciest tracked listing — scored on the share inside $15–$100