45
western keychain
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Review moat
Great207.43avg incumbent reviews — the moat a new listing must climb
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Price range
Good$5.89–$29.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.39avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay4.0%return rate — above 5% kills the launch gate
Growth
Bad-5.2%90-day search growth — must beat 0% to launch
Market size
Bad$44K$44K/yr · 476K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale