38
west ham united
Skip itA small market ($10K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible40.63avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$30.02avg listing price — sweet spot $15–$100
Price range
Great$12.82–$69.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Growth
Okay+6.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Returns
Bad6.6%return rate — above 5% kills the launch gate
Brand share
Bad93%top-5 brand share — brand-locked demand
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$10K$10K/yr · 55K searches