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wedding dresses for bride
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Competition
Great29%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good$106.21avg listing price — sweet spot $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Market size
Good$482K$482K/yr · 9.1M searches
Review moat
Good1,142.17avg incumbent reviews — the moat a new listing must climb
Price range
Okay$8.00–$273.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-7.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad11.7%return rate — above 5% kills the launch gate