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we the people shirt
Worth a lookShows no brand lock-in (top 5 brands take 28% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible28%top-5 brand share — no brand owns this niche
Growth
Incredible+165.7%90-day search growth — must beat 0% to launch
Competition
Incredible15%top-5 click share — an open shelf
Avg price
Great$19.23avg listing price — sweet spot $15–$100
Review moat
Good568.64avg incumbent reviews — the moat a new listing must climb
Price range
Good$8.88–$31.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$41K$41K/yr · 234K searches