38
way of wade
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Competition
Incredible14%top-5 click share — an open shelf
Review moat
Good616.9avg incumbent reviews — the moat a new listing must climb
Avg price
Good$137.05avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+14.9%90-day search growth — must beat 0% to launch
Market size
Bad$73K$73K/yr · 762K searches
Price range
Bad$38.90–$371.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad95%top-5 brand share — brand-locked demand
Returns
Bad9.1%return rate — above 5% kills the launch gate
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale