50
waterproof spray
Worth a lookShows low returns (0.7%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Market size
Great$1.5M$1.5M/yr · 790K searches
Avg price
Great$16.99avg listing price — sweet spot $15–$100
Price range
Good$8.53–$29.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-9.7%90-day search growth — must beat 0% to launch
Review moat
Bad15,193avg incumbent reviews — the moat a new listing must climb
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand