33
watch cap
Skip itSoft demand (-79.0% this quarter) — this niche doesn't clear our bar today.
Brand share
Good66%top-5 brand share — brands hold most of the demand
Avg price
Good$13.07avg listing price — sweet spot $15–$100
Returns
Good3.0%return rate — above 5% kills the launch gate
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$6.20–$20.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad11,029.16avg incumbent reviews — the moat a new listing must climb
Market size
Bad$27K$27K/yr · 110K searches
Growth
Bad-79.0%90-day search growth — must beat 0% to launch