44
vuori
Skip itHigh returns (11.5%) — this niche doesn't clear our bar today.
Competition
Incredible14%top-5 click share — an open shelf
Avg price
Incredible$28.13avg listing price — sweet spot $15–$100
Price range
Good$8.99–$126.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good75%top-5 brand share — brands hold most of the demand
Market size
Okay$199K$199K/yr · 1.9M searches
Growth
Bad-4.8%90-day search growth — must beat 0% to launch
Review moat
Bad9,402.09avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Returns
Bad11.5%return rate — above 5% kills the launch gate
Signals High Returns