35
virgo
Skip itA small market ($22K/yr) — this niche doesn't clear our bar today.
Returns
Good2.1%return rate — above 5% kills the launch gate
Review moat
Good704.23avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.87–$26.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.27avg listing price — sweet spot $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+10.6%90-day search growth — must beat 0% to launch
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Bad79%top-5 click share — a locked-up shelf
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$22K$22K/yr · 244K searches