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viking shirt
Worth a lookShows a fragmented shelf (top 5 take 20% of clicks), but high returns (10.3%) keeps it on the watch list.
Competition
Great20%top-5 click share — an open shelf
Avg price
Great$21.02avg listing price — sweet spot $15–$100
Price range
Great$9.84–$39.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,195avg incumbent reviews — the moat a new listing must climb
Growth
Good+28.3%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Market size
Okay$156K$156K/yr · 853K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Returns
Bad10.3%return rate — above 5% kills the launch gate
Signals High Returns