35
vera bradley lanyard
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$15.35avg listing price — sweet spot $15–$100
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Price range
Good$8.13–$31.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Review moat
Okay2,041.25avg incumbent reviews — the moat a new listing must climb
Growth
Bad-0.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$39K$39K/yr · 294K searches
Brand share
Bad100%top-5 brand share — brand-locked demand