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velvet tops for women
Skip itSoft demand (-67.2% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible15%top-5 click share — an open shelf
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Avg price
Great$22.22avg listing price — sweet spot $15–$100
Review moat
Great235.02avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$5.72–$42.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$15K$15K/yr · 1.1M searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-67.2%90-day search growth — must beat 0% to launch
Returns
Bad14.6%return rate — above 5% kills the launch gate