40
velvet purse
Skip itHigh returns (13.9%) — this niche doesn't clear our bar today.
Avg price
Great$22.56avg listing price — sweet spot $15–$100
Brand share
Great45%top-5 brand share — no brand owns this niche
Price range
Great$8.25–$54.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Review moat
Good652.95avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$29K$29K/yr · 147K searches
Growth
Bad-44.7%90-day search growth — must beat 0% to launch
Returns
Bad13.9%return rate — above 5% kills the launch gate