30
velvet gloves
Skip itSoft demand (-50.2% this quarter) — this niche doesn't clear our bar today.
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Review moat
Good942.44avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Price range
Okay$4.84–$19.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.10avg listing price — sweet spot $15–$100
Market size
Bad$29K$29K/yr · 48K searches
Growth
Bad-50.2%90-day search growth — must beat 0% to launch
Returns
Bad12.8%return rate — above 5% kills the launch gate