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velvet dress for women
Skip itSoft demand (-62.3% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible13%top-5 click share — an open shelf
Brand share
Incredible25%top-5 brand share — no brand owns this niche
Avg price
Great$56.86avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good793.71avg incumbent reviews — the moat a new listing must climb
Market size
Okay$172K$172K/yr · 1.9M searches
Price range
Bad$15.48–$777.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-62.3%90-day search growth — must beat 0% to launch
Returns
Bad31.5%return rate — above 5% kills the launch gate