36
velvet cardigan
Skip itHigh returns (12.3%) — this niche doesn't clear our bar today.
Avg price
Incredible$35.07avg listing price — sweet spot $15–$100
Price range
Great$12.60–$64.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great29%top-5 click share — an open shelf
Brand share
Good75%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,137.77avg incumbent reviews — the moat a new listing must climb
Market size
Bad$34K$34K/yr · 178K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-38.5%90-day search growth — must beat 0% to launch
Returns
Bad12.3%return rate — above 5% kills the launch gate
Signals High Returns