39
velvet cape
Skip itA small market ($5K/yr) — this niche doesn't clear our bar today.
Avg price
Great$22.37avg listing price — sweet spot $15–$100
Brand share
Great47%top-5 brand share — no brand owns this niche
Price range
Great$9.99–$41.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Review moat
Good701.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-38.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Returns
Bad11.0%return rate — above 5% kills the launch gate
Market size
Bad$5K$5K/yr · 70K searches