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velma wig
Skip itHigh returns (12.7%) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$17.13avg listing price — sweet spot $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Price range
Good$7.73–$32.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,144.56avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Growth
Good+20.2%90-day search growth — must beat 0% to launch
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Bad$46K$46K/yr · 55K searches
Returns
Bad12.7%return rate — above 5% kills the launch gate
Signals High Returns