45
varsity jacket women
Skip itHigh returns (17.5%) — this niche doesn't clear our bar today.
Competition
Incredible11%top-5 click share — an open shelf
Brand share
Incredible31%top-5 brand share — no brand owns this niche
Avg price
Incredible$39.31avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$17.24–$134.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good773.98avg incumbent reviews — the moat a new listing must climb
Market size
Bad$36K$36K/yr · 658K searches
Growth
Bad-46.0%90-day search growth — must beat 0% to launch
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad17.5%return rate — above 5% kills the launch gate