56
vans belt
Worth a lookShows a fragmented shelf (top 5 take 30% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great30%top-5 click share — an open shelf
Price range
Great$4.67–$53.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.28avg listing price — sweet spot $15–$100
Brand share
Good60%top-5 brand share — brands hold most of the demand
Returns
Good2.4%return rate — above 5% kills the launch gate
Growth
Good+33.9%90-day search growth — must beat 0% to launch
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Review moat
Bad7,855.57avg incumbent reviews — the moat a new listing must climb
Market size
Bad$71K$71K/yr · 170K searches