32
valentines day costume
Skip itSoft demand (-95.7% this quarter) — this niche doesn't clear our bar today.
Review moat
Great132.71avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$15.78avg listing price — sweet spot $15–$100
Price range
Good$7.08–$31.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Returns
Okay4.9%return rate — above 5% kills the launch gate
Competition
Bad90%top-5 click share — a locked-up shelf
Market size
Bad$29K$29K/yr · 52K searches
Growth
Bad-95.7%90-day search growth — must beat 0% to launch
Signals Low Review Barrier