55
vacation tops
Worth a lookShows a fragmented shelf (top 5 take 9% of clicks), but weak search conversion (0.3%) keeps it on the watch list.
Competition
Incredible9%top-5 click share — an open shelf
Brand share
Incredible30%top-5 brand share — no brand owns this niche
Avg price
Great$15.21avg listing price — sweet spot $15–$100
Growth
Great+60.9%90-day search growth — must beat 0% to launch
Price range
Great$6.45–$41.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay2,839.28avg incumbent reviews — the moat a new listing must climb
Returns
Bad7.1%return rate — above 5% kills the launch gate
Market size
Bad$28K$28K/yr · 555K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale