46
utility tote
Skip itWeak search conversion (1.2%) — this niche doesn't clear our bar today.
Avg price
Incredible$24.17avg listing price — sweet spot $15–$100
Price range
Great$13.19–$39.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great39%top-5 click share — an open shelf
Brand share
Good62%top-5 brand share — brands hold most of the demand
Returns
Okay3.4%return rate — above 5% kills the launch gate
Growth
Okay+8.3%90-day search growth — must beat 0% to launch
Review moat
Okay3,627.37avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$89K$89K/yr · 315K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand